Impero Software Wins 2017 Bett Awards EdTech Exporter of the Year
Impero Software was named EdTech Exporter of the Year at the 19th annual Bett Awards. The prestigious ceremony, which is produced in association with the British Educational Suppliers Association (BESA) and coincides with the Bett Show, took place on January 25, 2017 in London. Hosted by comedian Jenny Eclair, the evening saw shortlisted companies come together to celebrate the best in education technology.
Considered the most prestigious accolade in the English EdTech industry, the Bett Awards program encourages, recognizes and rewards outstanding sector resources, learning solutions and companies. Judged by a panel of experienced educational professionals, including teachers, consultants, advisers, and high profile journalists, the two-stage judging process determined the finalists of each category, which were announced in November 2016. Finalists were then invited to attend the Jan. 25th ceremony where highly commended and winning entries were awarded.
Impero’s customer-centric U.S. strategy, which focuses on meeting the needs of the U.S. education sector, secured the award. In response to the rise of Chromebook sales in U.S. education, Impero has focused development efforts around Chrome OS functionality to ensure that the classroom management and online safety features of Impero’s flagship product, Impero Education Pro, were compatible with this device type. With this added functionality, customers can simultaneously use Impero’s software across all major platforms.
A targeted marketing plan for the U.S. announced the production of a comprehensive research paper detailing the online safety requirements specific to each state; newly formed partnerships with relevant charities and specialist organizations (including Hey Ugly, ikeepsafe, Anad, and the Institute of Digital Citizenship) to inform Impero Education Pro’s keyword detection libraries; the creation of a U.S. specific website with localized SEO, Google AdWords, weekly blogging and social media activity; and new content, including videos, whitepapers, and case studies to support integrated campaigns.
Impero also established dedicated U.S. support, sales, and account management teams operating from 5 a.m. to 5 p.m. Eastern time.
Impero Software’s CEO, Sam Pemberton said: “We’re absolutely delighted to have won the prestigious EdTech Exporter of the Year at the Bett Awards 2017 and to have celebrated with such an impressive and inspiring line-up of companies, which are making huge contributions to the EdTech sector. Impero is dedicated to the sector, to helping teachers teach, to providing class-leading tools to IT managers, and to safeguarding young people. Understanding the changing needs of U.S. school districts and providing compelling solutions is a top priority for our business. We are proud that our products are now used not only by 40 percent of UK schools, but in over 70 countries around the globe to enhance learning and keep students safe.”
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