Impero wins EdTech Exporter of the Year at the Bett Awards 2017
1st February 2017
Impero is delighted to have been named EdTech Exporter of the Year at the 19th annual celebration of the Bett Awards last week. The prestigious evening ceremony, which is produced in association with Besa and coincides with the Bett Show, took place on the 25th January, 2017 at Tobacco Dock. Hosted by comedienne Jenny Eclair, the evening saw shortlisted companies come together to celebrate the best in education technology.
Considered the most prestigious accolade in the EdTech industry, the Bett Awards encourages, recognises and rewards outstanding sector resources, learning solutions and companies. Judged by a panel of experienced educational professionals, including teachers, consultants, advisers, and high profile ICT journalists, the two-stage judging process announced the finalists of each category in November 2016. Finalists were then invited to attend the evening ceremony where highly commended and winning entries were awarded.
Impero’s customer-centric US strategy, which focuses on meeting the needs of the US education sector, secured the award. In response to the rise of Chromebook sales in US education, Impero has focused development effort around Chrome OS functionality to ensure that the classroom management and online safety features of Impero’s flagship product, Impero Education Pro, were compatible with this device type. Crucially, though, customers can simultaneously use Impero’s software across all major platforms.
A targeted marketing plan for the US saw the production of a comprehensive research paper detailing the online safety requirements specific to each state; newly formed partnerships with relevant charities and specialist organisations (including Hey Ugly, ikeepsafe, Anad, and the Institute of Digital Citizenship) to inform Impero Education Pro’s keyword detection libraries; the creation of a US specific website with localised SEO, Google AdWords, weekly blogging and social media activity; and new content, including videos, whitepapers, and case studies to support integrated campaigns.
Impero also established dedicated US support, sales, and account management teams operating from 5am to 5pm Eastern time.
Impero Software’s CEO, Sam Pemberton, speaks of the award, “We’re absolutely delighted to have won the prestigious EdTech Exporter of the Year at the Bett Awards 2017 and to have celebrated with such an impressive and inspiring line-up of companies, which are making huge contributions to the EdTech sector. Impero is dedicated to the sector, to helping teachers teach, to providing class-leading tools to IT managers, and to safeguarding young people. Understanding the changing needs of US school districts and providing compelling solutions is a top priority for our business. We are proud that our products are now used not only by 40% of UK schools, but in over 70 countries around the globe to enhance learning and keep students safe”.